(MQA/PA 10490)(N/342/4/0214)

Marketing is an important branch in any business sector. Without effective marketing, no business shall survive, hence marketing is always consider a department which plays a primary role in any industries. You'd be hard pressed to find an industry that does not heavily rely on marketing initiatives to help run the business progress to obtain the objectives. Marketing is integrated in most, if not all, areas of business and organizations have come to depend upon marketing being available. Imagine a business environment without a marketing department.

When thinking about it from this respect it is not hard to realize just how much marketing is relied upon. In addition to the day-to-day business needs, here are a few other ways marketing department plays a central role in various industries:

  • a) Competitive advantage

  • b) Increases efficiency and speed

  • c) Strategic planning and detect trends

    d) Better deliverable for customers

    Therefore, this program is designed to provide students with high-level professional understanding of current development of this industry. The mastery of marketing ranks as the primary objective for the program as it prepares students for the workplace. It features alternating classroom and supervised tutorials.

    Upon completion this program, students are knowledge in all entry-level phase of the marketing Industry and able to handle the department related managing challenges task and work professionally.


    • • Entry requirement: Pass Sijil Pelajaran Malaysia (SPM) or equivalent certificate, with at least minimum 3 credits of any subjects.

    • • Pass Sijil Tinggi Pelajaran Malaysia (STPM) or equivalent certificate with 1 principle in any subject.

    • • *Credit: Grade C and above or marks shall be above 60%

    Career Prospects

    • • Sales Officer

    • • Marketing Officer

    • • Senior Promoter

    • • Instructor or Tutor