To help our students achieve their maximum potentiality, with graduates distinguished for being innovative, creative, highly employable and equipped for their future careers.

Play a vital role in our region's economic prosperity and cultural development, by working closely with businesses, the public sector and the wider community.

Continue investing in our people, courses, partnerships and facilities, and to be the leading College in enhancing the student experience.

Undertake and exploit research, creating new knowledge that is disseminated, transferred and applied;

Achieving international standing in key research areas - prepare our students to operate in the global economy, and to engender international and multicultural understanding both within the College and beyond,

Provide an outstanding service and to ensure a rewarding experience for all our students.